02 Jun Webinar with Michael Schießl at marktforschung.de in June 2022
WEBINAR June 28, 2022 | 11:00 CEST
The Key to Advertising Success in Social Media
Instagram, Facebook, TikTok or YouTube are the advertising environment of today and successful advertising in Social Media is the result of good creation.
In this webinar, Michael Schießl, CEO of eye square, teaches you, how long moving image advertising is being viewed on Facebook, Instagram, and YouTube. With an insight into the new, comprehensive smartphone eye tracking study “Fast, Bold, Beautiful!”, the media psychologist will show you what makes for successful advertising creations for smartphones.
The presentation will also provide you with an update on the eye square Media Attention Benchmark. By the end of the webinar, you’ll better understand how perceptual moments play out in social media and why it’s so important to create iconic moments for consumers in an ad creation in the early stages.
The webinar will be held in German language.
Interview
”Fast. Powerful. Beautiful.”
The most important design features of touching smartphone video ads
“Fast, bold, beautiful” is the shorthand way of a new smartphone eye-tracking study by eye square. The study describes the insights needed to place video ads on social media. Michael Schießl talks about the use of smartphone eye-tracking, the characteristics of touching smartphone advertising, and you learn more about time-windows and users’ tolerance for video ads before scrolling on social media.