The UX Research Days 2024 at marktforschung.de

At the UX Research Days, the German portal marktforschung.de offers all interested parties insights into proven methods and starts stimulating discussions on the topic of user experience. The dossier is intended to be a source of information for a better understanding of UX principles and their application. Experts offer in-depth analyses and practical perspectives on the topic of user experience.

From November 4, 2024, the portal will focus on the topic of sample quality and publish specialist interviews, articles and opinion pieces. On November 28, marktforschung.de then invites you to the UX Research Days event day.

Learn from our Research approach in User Experience Research

Using innovative methods and combining psychology with state-of-the-art technology, we are able to capture and analyze the actual perceptions (neurobiological), explicit (conscious) and implicit (subconscious) reactions of our customers in different contexts.

In the field of user experience research, we help to better understand users and effectively tailor products to the needs of consumers. Our particular areas of research in user experience research are positive design and digital wellbeing, accessibility and UX benchmarking.

At the UX Research Days, you can experience our experts at the keynote and in a webinar, join the discussion and learn from us!

Interview with Julia Gurney

Accessibility in Focus: How eye square makes the user experience accessible for everyone

Julia Gurney, UX Senior Research Consultant and Head of Accessibility, talks to marktforschung.de about her vision of an inclusive user experience that meets everyone’s needs. At the heart of this is accessibility research, which ensures that digital offerings are designed to be barrier-free and accessible.

“Our mission is to understand user experience holistically and in a diverse way.”

_Julia Gurney
UX Senior Research Consultant and Head of Accessibility

In light of the latest Accessibility Act, we explain why accessibility is not just a legal obligation, but an essential factor for a successful user experience. Find out how the company uses innovative methods to recognize and remove barriers in order to create a better digital world for everyone.

Find out more about the speakers

Carina de López has been part of the user experience team since 2007, took on the role of unit lead in 2010 and became a partner in 2018. She has a degree in sociology with a focus on methods and media sociology.

Her tasks include key accounting, sales, the development of UX methods, customer consulting and controlling the user experience studies in the team. She specializes in qualitative methods, emotion measurement, personas and accompanying user experience consulting.

Carina brings intercultural methodological expertise and 12 years of experience in intercultural research to the team and is also a regular speaker at conferences.

Julia Gurney is a Senior Research Consultant in the User Experience department at eye square.
She graduated from Loyola University New Orleans with a bachelor’s degree in social sciences with a concentration in marketing and research.

She has experience working in the healthcare industry, specifically with patient relations and a newly developed electronic medical record system.

Julia works closely with the US market, working with both implicit and explicit data.
She is also the Accessibility Lead in her research team.