We nearly always recommend a monadic design when using online eye tracking as this avoids participants playing spot the difference and looking at the images unnaturally trying to find differences between the designs they have seen.

We normally recommend n100 per stimuli for the eye tracking.

Generally, we try to ensure a biotic environment and show the stimuli in as realistic setting as possible. This means that ideally, we want to give respondents as many degrees of freedom as possible. If it's a slideshow presentation of a magazine, respondents can navigate and browse pages as they wish. For a pack or shelf testing project we tend to (but not always) show an image of the shelf or product for around 10 seconds. It is possible to easily alter the duration based on the complexity of the stimuli and normal viewing duration though.

This varies based on the stimuli we’re showing the participant. When we show a shelf image, for example, the participant is told to pick a pack they would want to purchase and click on it.

Yes, all click data and timing can be recorded and saved.

Technically yes but not in the reality of usage by a panel. Currently, we only recommend allowing participants to take part in webcam eye tracking on laptops or PCs, not mobile devices.

The participant needs to take part using Chrome or Firefox browsers.

No. The participant must simply have a webcam connected to their PC and allow access to their webcam for the eye-tracking task.

Acceptance rates vary a lot by country and panel. They have increased recently as many more people are taking part in video calls with colleagues, friends, and family.

No. The eye tracking software does not record a video, it simply processes the gaze coordinates of the participant’s eye on the participant’s device and transfers these x and y coordinates back to eye square. No video is recorded or transferred to eye square.

The webcam eye tracking requires that the participant is seated in a well-lit room where their face and eyes can be seen by the camera. If there are multiple faces in the camera view, the eye-tracking software will not work effectively.

Yes. The software works everywhere except mainland China.

No. The eye square software requires that the webcam eye tracking task is wrapped up in a survey sent to participants to ensure we get consent and to ensure pass back and forth of the participant. The survey does not need not be extensive or ask many questions but a survey is always required.

The software works with any survey software that is able to pass a participant out to an external URL and receive them back again. If required, eye square can assist you with scripting and setting up a survey using our own survey software which includes this link to the webcam eye tracking task.

If the image is tested in different languages each language is deemed a separate stimulus.

The number of respondents shown a stimulus is not a cost factor, e.g. showing the same image to 1 or 500 respondents costs the same.

Yes. Furthermore, if the stimuli are shown with other stimuli, the order that the image or video is shown does not affect the costs, so counterbalancing the order of presentation would not incur increased costs.

Yes, we can provide the respondent level eye and click-tracking data along with aggregated data for the total sample.

Yes. We can provide subsample data for the key metrics (as long as group sizes are robust enough).

As a minimum, we provide heatmaps of dwell time. We also provide data on 3 key eye-tracking metrics: Percentage noting; Dwell Time & Time to First Contact.