Our service specializes on creative measurement, concentrating on the efficacy of online video (OLV) and TV commercials (TVC) in fostering brand awareness, engagement, and conversions. We test different versions of videos to determine the which has the best performance in driving key metrics. Our approach offers clear and specific guidance on how to optimize existing spots. The insights garnered from our results serve as a blueprint to optimize future ad campaigns and elevate overall effectiveness, ensuring your message resonates with your target audience effectively.
▸ Attention, awareness
▸ Activation, emotion
▸ Interaction: playback, share, like
▸ Creative diagnostics
▸ Brand Image
Our service specializes on creative measurement, concentrating on the efficacy of online video (OLV) and TV commercials (TVC) in fostering brand awareness, engagement, and conversions. We test different versions of videos to determine the which has the best performance in driving key metrics. Our approach offers clear and specific guidance on how to optimize existing spots. The insights garnered from our results serve as a blueprint to optimize future ad campaigns and elevate overall effectiveness, ensuring your message resonates with your target audience effectively.
▸ Attention, awareness
▸ Activation, emotion
▸ Interaction: playback, share, like
▸ Creative diagnostics
▸ Brand Image
While the funny Nike video ad about a runner’s high has gone viral on YouTube, it has some imperfections in Instagram. The behavioural data from the shopping tasks enables a much clearer outcome pattern for the ad effect on purchase behaviour. Discover these details and other elements that explain why this Nike commercial performs better on YouTube than on Instagram.
While the funny Nike video ad about a runner’s high has gone viral on YouTube, it has some imperfections in Instagram. The behavioural data from the shopping tasks enables a much clearer outcome pattern for the ad effect on purchase behaviour. Discover these details and other elements that explain why this Nike commercial performs better on YouTube than on Instagram.
Telephone +49 30 698144-16
Fax +49 30 698144-10
schoenherr@eye-square.com
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