Vera Sommerfeld works in the Brand and Media Experience Unit at eye square. She studied Economic Policy at HTW Berlin for her Bachelor’s degree and completed her Master’s degree in Global Studies at Humboldt University. Currently, she is enrolled in a Psychology Bachelor’s program to expand her knowledge in the field. Her Master’s degree focused primarily on qualitative research methods, although she always enjoyed quantitative methods more. Her thesis on experimenting with mini publics globally has provided her with valuable theoretical knowledge on facilitating focus groups that she can apply in future projects in the BMX Unit.
Allianz
Nuria Sichalla is dedicated to both qualitative and quantitative research questions of internationally active clients.