UX Online Benchmarking
UX Online Benchmarking
fast, efficient & meaningful
Do you want to appeal and inspire your customers? Through a combination of explicit and implicit methods, we provide you with quick, significant data to help you meet your targetted goals. Assess your website or app against selected competitors, on desktop or mobile, through the evaluation of users and first-time visitors.
The UX Online Benchmarking consists of:
SystemAcceptance
The eye square
User Experience Rating
NPS
Recommendation
Net Promoter Score
e2 ProductREACT
Measure users’ “gut feeling” with
time-based response methods
ebay
amazon
home24
Saturn
…
booking.com
hometogo
Expedia
Urlaubsguru
…
Allianz
AXA
HUK
Check24
…
The e2 ProductREACT
The e2 ProductREACT is an implicit, reaction-time based tool. It captures the “gut feeling,” the intuitive feeling: i.e., ‘ How appealing, inspiring and safe is perceived the page or app? ‘ of your users. In the evaluation, the reaction time is taken into account as well.
Example findings e2 ProductREACT
The eCommerce results show that Home24 in particular scores highly in terms of inspiration and attractiveness.
Example findings travel websites
Booking.com is in the consumers ‘ favor: whether efficiency, usefulness or trust – booking.com receives the best ratings in comparison. The graphic shows that Expedia is clearly below the benchmark.
The willingness to recommend a provider is, unsurprisingly, highest at booking.com. Urlaubsguru also performs fairly well, in contrast.
Results NPS Travel Websites
Results System Acceptance Travel Websites
Are you looking for more information? To get more examples of the methodological approaches and different industries, download the compact UX Online Benchmarking Study now.
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