17 Oct Nomination for the TOCii Award in three Categories
Tocii Award- a new Award for the Top of Class Insights Industry in the DACH region
The industry portal marktforschung.de, in collaboration with succeet GmbH, will annually honor the top providers in the insights sector within the DACH region with the new TOCii Award (Top Of Class insights industry).
Each year, three leading providers will be recognized in five distinct categories, serving as a guide for selecting the premier market research institutes.
A jury made up of ten renowned representatives from commissioning companies (among them are operational market researchers and CX managers) and neutral experts (such as lecturers in the field of market research or former market researchers) will then decide which of the candidates will take top spot on the winners’ podium.
Top Of Class Insights Industry: eye square is nominated three times
At the launch of the new award, the marktforschung.de readers chose to nominate eye square in three of the five categories in the several shortlists in the initial round of the TOCii Awards:
- Customer Journey & Touchpoint Analysis
- Pharma- and Healthcare-Research
- Advertising Pretest
Our thanks go to the marktforschung.de users who nominated us! We’re delighted that our work is held in such high regard in the industry!
What makes us relevant for the TOCii Award?
The TOCii-Award represents excellence in the insights industry and our nomination underscores our commitment to innovative approaches in our implicit market research:
Customer Journey & Touchpoint Analysis
In Customer Journey and Touchpoint Analysis, we take a holistic view of the customer journey and analyze and map deeply customers’ emotional, cognitive, and behavioral responses at each stage of the journey.
By leveraging proprietary tools like eye tracking, implicit reaction testing, and emotion analysis, we can provide actionable insights into what users see, feel, and think across different platforms and devices, helping brands optimize user experiences and touchpoints effectively. Digital touchpoints, and the entire digital journey, are mapped on the basis of real usage data.
Pharma & Healthcare Research
eye square’s unique approach to healthcare and pharma research lies in its combination of advanced psychological methods, including implicit reaction and emotional testing, with strict adherence to industry regulations.
We are specialized in understanding patient and physician perspectives, offering insights into perceptions, trust, and behavioral motivations in a sensitive field. This approach helps healthcare brands develop communications that effectively resonate with and engage audiences.
Advertising Pretest
In Advertising Research, we specialize in real-time research, utilizing our In Context technology to test advertisements in their natural settings, whether on platforms like YouTube, Instagram, or television. By combining implicit and explicit measurement methods, we capture not only verbal responses but also genuine feelings and subconscious reactions to advertisements.
Platforms like the cutting-edge live receptivity technology integrates these methods with real-world scenarios, simulating the conditions under which your advertisements are actually broadcast. This will provide companies with valuable insights into emotional impact, message clarity, and audience engagement.
It is an honor to be recognized alongside other leading companies in the industry, and we remain committed to providing our clients with innovative, data-driven market research solutions.
Winners will be announced in February 2025 during the succeet event in Wiesbaden. For detailed information on the new TOCii Award from marktforschung.de – including the other nominees and the expert jury, please visit the provided link!