ein kurzer
Überblick
How can people be reached and touched? What triggers communication – which impressions, reactions and actions? These are the fundemental questions behind any form of communication.
From a methodological approach, the most basic psychological levels of neurosemiotics, the 3 systems, come into play.
A brief
Overview
How can people be reached and touched? What triggers communication – which impressions, reactions and actions? These are the fundemental questions behind any form of communication.
From a methodological approach, the most basic psychological levels of neurosemiotics, the 3 systems, come into play.
Depending on the specific media channel or/and human images, one of the three systems comes to the foreground in each case. However, they all have influence each other.
Different market research methods can be divided between systems as follows:
Perception
Eye-Tracking
Visibility
In-Context Behaviors
Implicit
Reaction-time measurement
Ethnographic studies
Emotional Analysis, Activation
Explicit
Questionnaire
In-depth interviews
Focus groups
Depending on the specific media channel or/and human images, one of the three systems comes to the foreground in each case. However, they all have influence each other.
Different market research methods can be divided between systems as follows:
Perception
Implicit
Explicit
Eye-Tracking
Reaction Time Measurement
Questionnaire
Visibility
Ethnographic Studies
In-depth Interview
In-Context Behaviors
Emotion Analysis, Activation
Focus Groups
System 0
System 0 describes the perceptive-sensory experience, the real perception. It is the most fundamental, quickest type of system- it is “sensory perception”….
Although the average viewing time of advertising materials today is very short, the first few seconds may be a highly valuable window of opportunity for advertising impact.
System 1
The implicit-emotional, “fast thinking” component is summarized under System 1…
Methods such as skin conductance or the analysis of universal basic emotions such as joy, anger, aversion or arousal will help us to better understand the emotions involved in the advertising effect.
System 2
Under System 2, the explicit exploration of cognition, we understand general cognitions of humans about their environment that are introspectively accessible, clear, and lasting.
Cognitions have been and still are the most important means of communication.
System 0
System 0 describes the perceptive-sensory experience, the real perception. It is the most fundamental, quickest type of system- it is “sensory perception”….
Although the average viewing time of advertising materials today is very short, the first few seconds may be a highly valuable window of opportunity for advertising impact.
System 1
The implicit-emotional, “fast thinking” component is summarized under System 1…
Methods such as skin conductance or the analysis of universal basic emotions such as joy, anger, aversion or arousal will help us to better understand the emotions involved in the advertising effect.
System 2
Under System 2, the explicit exploration of cognition, we understand general cognitions of humans about their environment that are introspectively accessible, clear, and lasting.
Cognitions have been and still are the most important means of communication.
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