Steffen Neumeister is part of the Brand and Media Experience Unit at eye square. He completed his Master of Science in Psychology at the University of Twente (Netherlands) with a focus on Human Factors..
During his studies, he was able to gain experience in investigating user and consumer behavior using quantitative and qualitative methods. He is particularly interested in how people interact with media and absorb media content such as advertising. Steffen is helping to better understand and improve precisely these interactions so that both the consumer and the advertiser are satisfied in the end.