Screenforce Academy 2025 | Recap

On April 3, our eye square expert Marvin Vogt had the opportunity to give a talk at this year’s Screenforce Academy 2025. The Screenforce Academy 2025 invited young minds to boost their knowledge of the media landscape and immerse themselves in the worlds of journalism, marketing, reality productions, creativity and media research.

New insights

“Younger people tend to be a little faster and therefore have a shorter attention span. On TV, one second less doesn’t hurt, but on social media it’s often that one crucial second.”

Marvin Vogt revealed this new insight while presenting the top study “Into the Wild” at this year’s Screenforce Academy. In addition to the radical and fascinating findings of the study on the use and impact of advertising, which has already been presented several times, our experts, in collaboration with the Screenforce specialists, opened up new and interesting information by looking at the age difference of respondents for the first time.

Did you miss the presentation and would like to find out what significant differences there are between the various age groups?

Find out more about the “Into the Wild” presentation here:

Marvin Vogt
Senior Research Consultant

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