Roman Burkart is a Product Manager at eye square and works at the intersection of product development, business development, and operations. At eye square, he has been responsible since 2024 for the strategic development of innovative software solutions in the areas of eye tracking, emotion analysis, and digital testing environments. In this role, he acts as an interface between technology, operational business, and market and user needs. In particular, for two core products of eye square – SEAL Eye Tracking and the Digital Experience Sandbox – he coordinates central development processes, manages the implementation of projects, and designs communicative sales formats for both internal and external target groups.
His extensive experience in consulting and project management forms the methodological foundation of his work: Before his role as a Product Manager, Roman Burkart worked for several years as a Research Consultant, leading national and international studies on advertising effectiveness, user experience, and digital touchpoints. He was responsible for all project phases, from conception to execution to result communication.
Through his diverse background at eye square, Roman Burkart was able to develop extensive expertise in eye square’s methodological approaches and significantly contributed to uniting the company’s key technologies into an integrated and holistic approach – the Integrated Human Experience Measurement.
freenet
Uxeria
AOK
Miele
Allianz
Vattenfall
Condor
Sparkasse
Disney
As a former Research Consultant in the Brand and Media team Roman Burkart was dedicated to both qualitative and quantitative research questions of internationally active clients.
In terms of content, Roman Burkart has specialized in the banking and insurance sector and is also a proven expert in advertising impact in the print media sector. In addition to his regular duties, Roman Burkart was responsible for implementing an effective AI strategy within the Brand and Media Unit and was also a key contact for projects in French-speaking countries.
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