What is the Human Experience Family Event and Pitch Night?

eye square is celebrating 25 years of leading market research this year. Over the last few decades, the world has changed dramatically with an impact on technology and media – and with it the human experience. To do justice to these exciting, sometimes liberating and sometimes frightening changes, eye square has created the Human Experience Family (HXF). This collaborative project is dedicated to presenting, discussing and analyzing changes, challenges and solutions as they are perceived and understood by experts from science, business and art.

What’s special about our Pitch Night? In addition to the great and innovative ideas that are presented, our eye square jury awards the best idea with great prize money!

In celebration of eye square’s 25th anniversary, this year’s DWG AI Symposium took place at the Kunsthalla. After many interesting talks and presentations, the evening came to a pleasant conclusion with the Human Experience Family Night.

Proud to present the winners of the last two Pitch Nights!

Spätly-Catering to Berlin Parks

Julio Leser, a 17 years old local from Berlin Schöneberg convinced our jury with his refreshing and clear concept at the HXF Pitch Night in July 2024, solving a common problem during leisure-time in spring and summer for Berlin people chilling out in the park areas.

People usually got to “Spätis”, a unique feature of Berlin shop culture to provide themselves with drinks and other goods when other stores have closed, and the gas station is too far or impersonal. Julio wants to bring the “Späti” culture to the parks and serve cooled drinks to the people with a mobile “Späti” solution. Congratulations!

Givingful-Circular Economy

Congratulations to Niklas Todenhöfer, founder of “Givingful” and winner of the eye square Human Experience Pitch Night in March 2024!

Togehter with Co-founder Natalia Grüll he recently launched a fundraising campaign for “Givingful,” a platform dedicated to waste reduction and promoting sustainability through the circular economy.

“Givingful” aims to build a fairer, more sustainable city. A percentage of the profits will be donated to impactful charities, and Niklas envisions future payments to occur on a public blockchain for transparency reasons.

Support Niklas Todenhöfer on Startnext!

Visual Impressions of the latest Human Experience Family Pitch Night

Pitched right and scored humanly – these start-ups presented their unique ideas

Watch the latest Human Experience Pitch Night in full length here!

“ThereAppy”
Alexander Brady & Joel Jax

In today’s society, the impact of social media and crises on our mental health is significant. Alexander Brady and Joel Yax have created an AI-based therapy app called “ThereAppy” to address this issue.

The app aims to analyze users’ emotions, experiences, and expectations through daily interaction, similar to journaling, in order to provide solutions to overcome everyday hurdles. These solutions can range from diet plans and exercise tasks to personalized playlists, catering to a wide range of topics to improve mental well-being.

“Paws Connect”
Willi Schroll

Paws Connect serves as an innovative tool for pet owners aiming to enhance their understanding and care for their animals. Utilizing cutting-edge AI technology, the app analyzes pet behavior, monitors health, facilitates communication, and delivers tailored care solutions.

The app features interactive training modules, AI-driven voice guidance, and behavioral insights, along with personalized care plans that encompass nutrition and social networking opportunities for pet owners. With a global user base, Paws Connect provides significant value by consolidating various pet care elements into a single, accessible platform.

“ComDaily”
David Wiestner & Ayoub Bouchedoub

In the current era of constant digital communication, characterized by social media and AI-generated content, maintaining focus on brand identity and communication presents a significant challenge. ComDaily aims to assist in tracking a brand’s market value, managing social media presence, and developing new communication strategies, recognizing the critical importance of branding.

With ComDaily’s software, businesses can enhance their communication and branding efforts in the modern landscape, which is vital for staying competitive. Alongside David, the team includes Ellen, a full-stack developer, and Professor Dr. Rav Spiller, a media research expert, both of whom have become invaluable contributors to the ComDaily initiative.

“SEAL”
Daniel Döringer | eye square

Daniel, a member of our data science team, introduced SEAL, an intelligent eye-tracking algorithm that is compatible with any device, eliminating the need for specialized hardware and making it versatile for desktop and mobile use, including on platforms like TikTok.

SEAL is a cutting-edge tool designed to detect facial emotions through visual eye tracking, utilizing eye square’s extensive data set of over 3,000 unique subjects, 15,000 videos, and 2 million images to develop its AI model, resulting in high accuracy rates of 3 cm for desktops and 1.5 cm for cell phones.

This algorithm enhances ad testing by providing valuable insights into user perception of visual data, ultimately aiming to improve ad effectiveness on platforms like TikTok, setting the stage for a future where high-quality products can maximize advertising impact.

The Pause Shop
Pause Shop is an application that enables users to search for clothing and furniture through online platforms or on a television or streaming device. The process involves four steps: pausing the current TV show, scanning the desired item, selecting options from the sidebar, and completing the purchase. The app’s goal is to link users to their bank accounts and leverage blockchain technologies, including the Ethereum blockchain, to improve user engagement.

Spätly
Julio Leser

A 17-year-old student named Julio addressed the issue of limited catering and food choices in the parks of Berlin. He proposes a solution of utilizing cargo bikes for delivering food and beverages to park visitors upon request via phone call. Julio plans to use the prize money to invest in a cargo bike and a card reader for this purpose.