QUIRK’S WISDOM WEDNESDAY, June 15, 2022

The Key to Ad Success on Social Media–Case Study Learnings

Social media channels like Instagram, Facebook, TikTok, or YouTube are the current environment for advertisers. Successful ads on social media platforms are the result of good creation. Based on the results of “Fast, Bold, Beautiful,” an eye-tracking study on smartphones, Jeff Bander, CRO USA of eye quare, will explain, how long video ads on Facebook, Instagram and YouTube are being watched, and what makes a successful creation.

The webinar will also introduce you to an update on eye square’s “Media Perception Benchmark.” This webinar examines, how long ads are perceived in different social channels and their impact they have on consumers. If you want to learn how human perception works in social media and how stimuli and messages are processed in the early stages of the perception process, this is the webinar for you.

Speaker: Jeff Bander , Chief Revenue Officer US, eye square