01 Jul Quirk’s New York 2022
July 20-21, 2022
As an international industry event, Quirk’s event in New York offers a range of speaker sessions, networking events and exhibition for market research insights and customer experience. This year you will find our colleagues again as exhibitors in the Expo Hall, and CRO Jeff Bander and COO Philipp Reiter will each hold a session at the event in New York.
Jeff Bander
Do your Social Media Ads drive eCom sales?
Room 3
11:30am – 12:00pm
Wednesday, July 20, 2022
From Ad to cart (ad2c) is the only market research tool that connects authentic, personalized social media environments with leading e-commerce platforms such as Amazon, Amazon Fresh, Walmart and others. The technology measures and evaluates shopper decisions across the entire marketing funnel. Starting with search results, through product detail pages, to the shopping cart/checkout. The tool provides a simulated, most realistic natural environment for the most accurate real-world insights.
These are the Key Findings from the first session:
In advertising effectiveness research, the impact of advertising on consumer buying behavior is a major topic. Here, research often relies on simple survey data. What’s the best way to proceed if you don’t want to rely solely on questionnaires and KPIs? The Ad-to-Cart Effect offers direct visibility of the advertising impact in the online store as a research environment.
How do you achieve a more realistic assessment of advertising impact on sales by collecting comprehensive behavioral data?
What can behavioral shopping metrics do? This data shows advertising impact on purchase behavior much more sensitively and can predict real purchase behavior better than survey data.
Philipp Reiter
Powerful combination
In context technology and smartphone eye-tracking
Room 3
11:30 am – 12:00 pm
Thursday, July 21, 2022
With the synergy of smartphone eye tracking and contextual research environments, market researchers have the opportunity to combine quick quantitative tests and in-depth answers. eye square offers a standardized, experimental approach and the ideal framework for large-scale eye tracking research. In this scenario, you can more easily identify success factors for a product or creation.
You will get these key findings in the session:
How do researchers capture real user behavior on the most commonly used devices?
What capabilities can eye-tracking bring to a higher level of research when combined with the right research environments?
How can quantitative research be combined with eye-tracking to achieve rapid results?
