Optimizing Media Spend

Efficiently Managing Media Channels and Ad Formats for Cost-Efficiency Validation

Maximize the efficiency of your media spending with our comprehensive tools and analysis. Our Media Platform Comparison service helps you make informed decisions about allocating your budgets between YouTube and social media platforms. Using a standardized set of KPIs, we carefully measure the performance of your ads across various platforms and formats, ensuring fair and accurate comparisons. Test different media plan scenarios to optimize contact frequency and cross-media combinations for maximum impact. Bid farewell to idiosyncratic reports from brand lift studies within walled gardens—we offer full transparency through a comparable KPI setup across platforms and formats, enabling you to confidently manage your media spend.

What you can expect

• eye square reports contain insights about the ad contact quality (attention & engagement) as well as ad effectiveness KPIs
• Media Platforms and Channels are ranked for different marketing targets
• Media benchmarks complement study results and provide a deep understanding of perception and effect patterns of the media platforms