16 Aug Pioneers in Human Experience Research
25 years of Human Experience research at eye square
Twenty-five years ago, Sabrina Duda and Michael Schießl established eye square in Berlin, drawing from a strong foundation in academic psychological research. Since then, we have evolved into a leader in market research, recognized for our innovative methodologies that blend psychology with technology.
The Origin
The founding concept of eye square was based on applying psychological insights to market research. Founder Sabrina Duda contributed her expertise in usability research, while Michael Schießl enhanced the field with his psychological knowledge of emotional responses to digital content, influenced by his studies in the United States.
Alongside other founding members like Philipp Reiter and Andreas Thoelke, our company quickly established itself as a leader in research on visual attention and user experience.
Development and Growth
Over the years, we have expanded our research from usability to broader topics such as user experience, brand and media experience, shopper experience, and the concept of human experience. By growing our core team and integrating new technologies, we have extended our reach from Europe to Asia and eventually to the United States. Clients like LG Electronics, PayPal, and Meta have leveraged our expertise to gain deeper insights into user and consumer behaviors and emotions.
Technology and Innovation
A pivotal moment in our company’s history was the creation of In-Context technologies. These innovations allow us to test advertising strategies and user experiences directly within digital environments, ensuring that our research findings are both realistic and valid. The ongoing integration of artificial intelligence and machine learning has enabled us to analyze data more swiftly and accurately, positioning us at the forefront of market research.
Today, we advocate for a holistic approach to market research that views individuals in their entirety. With our proprietary technologies and methodologies, we continue to set standards and aim to make research more accessible and efficient. The annual Memex Conference, held since 2015, further demonstrates our commitment to staying current and continually redefining the boundaries of market research.
Discover more about our remarkable journey and innovative research in this anniversary article (in German) on marktforschung.de!