Filter CategoriesAll newsArticleConferencee2-on-TVAwardInternationalNewsletter 17. December 2024 The exploration of human attractiveness-eye square's eye-tracking te... 17. December 2024 E2 on TV-Shopper insights with eye tracking technologies 11. December 2024 Newsletter December 2024 21. November 2024 Accessibility in advertising 19. November 2024 The Future of TV Advertising 2024 14. November 2024 Newsletter November 2024 30. October 2024 eye square: Leading Innovation in Market Research 29. October 2024 Data Performance Days 2024 28. October 2024 eye square Webinar and Daily Keynote at UX Research Days 25. October 2024 The Future of UX in the Era of AI 23. October 2024 planung&analyse Deeper Insights Days in November 23. October 2024 Digital Marketing Summit 2024 22. October 2024 Digital Grocery Summit Germany 2024 17. October 2024 Nomination for the TOCii Award in three Categories 16. October 2024 2024 10 Newsletter October 8. October 2024 Human Experience Family Pitch Night Event in October 4. October 2024 Brand Experience Research on Creator Campaigns 2. October 2024 Emarketer Attention Metrics Report 2. October 2024 planung&analyse Insights Event Recap 1. October 2024 Digital Marketing Days 2024 30. September 2024 "Into the Wild"-Screenforce Study 27. September 2024 Advertising Week in New York 2024 26. September 2024 25 years eye square - Memex 2024 | Recap 25. September 2024 News from the "Into the Wild"-Screenforce Study 18. September 2024 Horizont Werbewirkungsgipfel 2024 18. September 2024 Digital Business Webinar 18. September 2024 2024 09 Newsletter september 17. September 2024 planung&analyse - Insights Event 16. September 2024 DMEXCO 2024 4. September 2024 Summer School on Eye Movements in Athens 29. August 2024 New InContext Eye Tracking Technology 22. August 2024 Come and meet us at the Horizont Werbewirkungsgipfel 2024! 19. August 2024 Corporate Researchers Conference | New York 2024 19. August 2024 The eye square UX team at ProductCamp Berlin 2024 16. August 2024 2024 08 Newsletter August 16. August 2024 Webinar on Market Research in Real Life 16. August 2024 Pioneers in Human Experience Research 2. August 2024 Our new C-Level members 26. July 2024 Pitch Night Event | Human Experience Family | Recap 17. July 2024 Webinar with Dirk Engel-Campaign success and brand tracking 17. July 2024 M&K interview with Dr. Matthias Rothensee 10. July 2024 DWG Symposium in Berlin Recap 9. July 2024 2024 07 Newsletter July 28. June 2024 GGL study-investigating the advertising impact of gambling advertisi... 28. June 2024 Screenforce Festival 2024 Recap 27. June 2024 Quirk's Event New York 2024 21. June 2024 Horizont Media Congress 2024 11. June 2024 2024 06 Newsletter June 4. June 2024 How Attentive Video-Ads Are a Great Predictor of Sales Lift 31. May 2024 BVM-Congress of German Market Research 2024 22. May 2024 Screenforce Days in Zurich and Duesseldorf 15. May 2024 AI Webinar 14. May 2024 Barrier-free user experience through UX Accessibility Research 8. May 2024 2024 05 NEWSLETTER May 30. April 2024 ARF Attention 2024 Event at NYC 24. April 2024 2024 04 NEWSLETTER APRIL 10. April 2024 UX360 Research Summit in Berlin 8. April 2024 DWG Symposium in Berlin 3. April 2024 AUDIENCExSCIENCE conference 2024 Recap 28. March 2024 Transfer interview with Michael Schießl 26. March 2024 Human Experience Family Event | Pitch Night | Recap 20. March 2024 Comment on "Mapping the Impact" study by US online platform MediaPos... 12. March 2024 2024 03 Newsletter March 28. February 2024 Marktforschung.de Webinar 19. February 2024 Chinese New Year at eye square 13. February 2024 2024 02 Newsletter February 13. February 2024 #StopRepeatingStories 8. February 2024 AUDIENCExSCIENCE conference 2024 31. January 2024 axe-con conference 2024 30. January 2024 Science Award 2024 25. January 2024 eye square Accessibility Research and the European Accessibility Act 23. January 2024 "Memex jr." enters the US world 19. January 2024 2024 01 Newsletter January 17. January 2024 Human Experience Family Event | Pitch Night 9. January 2024 Podcast CXEinfachMachen with CEO Michael Schießl 2. January 2024 Media Impact & Engagement Conference 2024 23. December 2023 Enjoy the Christmas season with the annual artwork from eye square 18. December 2023 2023 12 Newsletter December 12. December 2023 AI, the Metaverse and Meaningful Attention-That's what kept us busy ... 4. December 2023 Meet the TV advertising experts at the Adwanted event in London 23. November 2023 Webinar series Agile Insights Tools with Sven Diekmann and Dr. Frank... 23. November 2023 Collaboration in the field of science-eye square and the eyes4ICU ne... 20. November 2023 Marketing Strategy And Attention Metrics 16. November 2023 W&V INTERVIEW ON IMPACT AND DO'S AND DON'TS IN TV ADVERTISING 8. November 2023 2023 11 Newsletter November 7. November 2023 Webinar-Series Agile Insights Tools 7. November 2023 planung&analyse interview with Dr. Matthias Rothensee 3. November 2023 Transfer Magazine | A new triplestar in the U.S. advertising world 2. November 2023 Event Recap October 2023 30. October 2023 AUSTRIA CONNECT CHINA 2023 25. October 2023 Memex Jr. - eye square's Customer Dialogue with LLM 25. October 2023 eye square Accessibility Research and the European Accessibility Rei... 24. October 2023 Art and Neuroscience-Meet eye squares' Partnernship Edge e.V. at Ber... 20. October 2023 Michael Schiessl in an Interview with Marktforschung.de 16. October 2023 Myth of the Mittelstand | Cicero, the magazine for political culture... 11. October 2023 eye square at succeet23 9. October 2023 2023 10 Newsletter October 6. October 2023 Jeff Bander on Meaningful Attention 29. September 2023 eye square and Mars Wrigley are finalists for quirk's media clients ... 29. September 2023 Real Impact Award for eye square's study collaboration with Screenfo... 26. September 2023 Decoding Digital Video Environments | Research Collaboration with Me... 19. September 2023 A visit from marktforschung.de at Berlin MEMEX Conference 2023 6. September 2023 Press Release Berlin MEMEX Conference 2023 29. August 2023 LINK Innovation Day 2023 28. August 2023 Taking advantage of TikTok in advertising 15. August 2023 Pricing study investigates Penny's "True Prices" campaign 9. August 2023 2023 09 Newsletter September 9. August 2023 Chrissy Love is the new Executive Director Shopper Insights for the ... 2. August 2023 Meet the eye square UX team at ProductCamp Berlin 2023 28. July 2023 Carina de López and Lisa Wiese at UX Research Days hosted by marktfo... 19. July 2023 2023 07 Newsletter July 19. July 2023 Digital Wellbeing | Interview-series and Webinar at marktforschung.d... 18. July 2023 Quirk's NY 17. July 2023 EDGE Neuroscience & Art e.V. Event 3. July 2023 Jan Thomas Vernissage at eye square recap 16. June 2023 Jan Thomas Vernissage at eye square 14. June 2023 Web-Seminar „Meaningful Attention“ and the contact in advertising an... 14. June 2023 AI and Market Research | Speech at the BVM Regional Evening Berlin-B... 13. June 2023 Understand the power of "meaningful attention" through the “Live in ... 13. June 2023 Understand meaningful attention through the “Live in Context” tool... 8. June 2023 2023 06 Newsletter Juni 7. June 2023 eye square @ ARF Winning Paper Award 2023 5. June 2023 Instore Market Research | eye square at Display Magazin 3/2023 23. May 2023 Consumers and Artificial Intelligence Experience 22. May 2023 vzbv Gaming Study eye square 22. May 2023 Highlight Events with eye square in May & June 12. May 2023 2023 05 Newsletter May 10. May 2023 The spotlight is shining on attention | AUDIENCExSCIENCE New York 20... 3. May 2023 Interview with Jeff Bander at Advertisingweek 3. May 2023 Interview with Dr. Friedrich Jacobi and Garrit Güldenpfennig at Mark... 18. April 2023 eye square Inhouse-Event "The Human Experience of AI presented in an... 13. April 2023 Teams at eye square | Interview with Intern Amir Malik 13. April 2023 Realeyes Attention Leader Series | Matthias Rothensee on the Complex... 12. April 2023 2023 04 Newsletter April 3. April 2023 Impressions of the Metaverse at the DWG Symposium 2023 in Bayreuth, ... 23. February 2023 The Benefit of Smartphone Eye-Tracking Software for Brands 17. February 2023 BKU / eye square art exhibition 16. February 2023 Ecommerce and Advanced Marketing Research Tools | Interview with Vol... 16. February 2023 VWO Webinar and Interview | Online-Shops and User Expectations 10. February 2023 Memex Conference USA 2023 | Meaningful Attention 9. February 2023 DWG Symposium 2023 in Bayreuth 8. February 2023 2023 02 Newsletter February 1. February 2023 ARF Membership 26. January 2023 Eye-Tracking and Ad Measurement | Jeff Bander Interview at MarTech 23. January 2023 KI and Marketing Insights 10. January 2023 2023 01 Newsletter January 9. January 2023 Ecovadis Silver Score 21. December 2022 Master thesis | Sustainability advertising in the furniture industry 20. December 2022 A Review on our Collaboration with DAC.digital 19. December 2022 Art Work Christmas 2022-23 9. December 2022 2022 12 Newsletter December 29. November 2022 Interview with Carina de López and Philipp Reiter at marktforschung.... 9. November 2022 Webinars in November and December 2022 7. November 2022 Webinar at marktforschung.de with Krzysztof Kania 7. November 2022 2022 11 Newsletter November 4. November 2022 Finissage on November 11, 2022 at the Kunsthalle 24. October 2022 Why we watch TV | Webinar with Marvin Vogt at marktforschung.de 19. October 2022 Interview marktforschung.de | Impressions of INSUMMIT in Warszawa 13. October 2022 Evaluating classic and emerging pricing insights methods 26. September 2022 Book Vernissage on October 14, 2022 at the Kunsthalle 25. September 2022 New Horizont Article | "Was im Kopf passiert" 24. September 2022 planung & analyse | Portrait eye square Founder & CEO Michae... 23. September 2022 Planung & Analyse | Knowledge and Research | Robotics & KI 23. September 2022 A Review of Memex Conference Berlin at marktforschung.de 23. September 2022 eye square at the succeet22 16. September 2022 Highlight-Events with eye square in September 16. September 2022 Advertising Week | Podcast with Jeff Bander 9. September 2022 2022 09 Newsletter September 4. September 2022 2022 10 Newsletter October 12. August 2022 Productcamp Berlin 10. August 2022 2022 08 Newsletter August 4. August 2022 Advertising Week | With TikTok Taking Over, Here’s What Marketers Ne... 29. July 2022 Teams at eye square | Interview with Anita Yona Chenga 11. July 2022 Reader Revenue | Increased customer revenue for media through market... 7. July 2022 Audience Honor for PechaKucha Presentation at BVM Kongress 2022 5. July 2022 2022 07 Newsletter July 1. July 2022 Quirk’s New York 2022 28. June 2022 New Screenforce Moving Images Study “Mapping the Moods” 24. June 2022 SevenOne & eye square | New baseline survey on video advertising 22. June 2022 Horizont Medienkongress 2022 16. June 2022 marktforschung.de Interview Eye-Tracking 10. June 2022 2022 06 Newsletter June 2. June 2022 Webinar with Michael Schießl at marktforschung.de in June 2022 1. June 2022 marktforschung.de Dossier Advertising Impact Measurement meets Consu... 30. May 2022 Quirks webinar June 2022 24. May 2022 Best of Brand Research Pitch Interview with Stefan Schönherr 20. May 2022 Digital Grocery Summit 2022 USA 19. May 2022 Annually Science Award at EuroCIS 19. May 2022 Best of Brand Research at marktforschung.de 11. May 2022 2022 05 Newsletter May 29. April 2022 WdM interview on UX Research at Health Apps 27. April 2022 The official launch of eye square System0 App & Cloud 20. April 2022 Inclusion and Diversity in Advertising 20. April 2022 eye square and Frameplay in AdExchanger 14. April 2022 New Cooperation with Network-Eyes4ICU 14. April 2022 Interview for Woche der Marktforschung 2022 12. April 2022 The impact of young people's diffrent use of mobiles on ad effective... 12. April 2022 2022 04 Newsletter April 12. April 2022 Study On The Success Of Advertising In Moving Image Media 6. April 2022 BVM Kongress 2022 4. April 2022 #WdM22–eye square at Woche der Marktforschung 1. April 2022 eye square and Colgate in MarketingDive 22. March 2022 marktforschung.de Dossier “Give the Brand a Voice” 18. March 2022 2022 03 Newsletter March 18. March 2022 eye square Study Track the Success at AUDIENCExSCIENCE 2022 17. March 2022 Video Quirks-Webinar Social Media Ads Go Shopping with Jeff Bander 11. March 2022 Dossier by Dr. Julia Nitschke The Future of Qualitative UX Research 3. March 2022 eye square goes virtual Advancing Research Conference 2022 1. March 2022 eye square @ UX360 Summit 2022 1. March 2022 eye square @ Shopper Insight & Behaviour Conference 2022 22. February 2022 Happy & Healthy: how mental health apps benefit from UX research 21. February 2022 The Future of Ad Effectiveness in a Post-Nielsen World (article) 18. February 2022 2022 02 Newsletter February 26. January 2022 Eye square welcomes two new Executives – Dr. Friedrich Jacobi and Sv... 19. January 2022 2022 01 Newsletter January 21. December 2021 Art Work Christmas 2021-22 16. December 2021 The Secret Weapon of Retail Media (article) 10. December 2021 2021 12 Newsletter December 7. December 2021 Methods for Measurement of Advertising Impact | Transfer-Magazine 29. November 2021 Understanding the human experience in art and science 23. November 2021 Eye Tracking in Mobile UX Research - Article in Smashing Magazine 16. November 2021 Michael Schießl on beauty, truth and good relationships in UX und eC... 9. November 2021 2021 11 Newsletter November 1. November 2021 "Track the success"–Stefan Schönherr on Screen Voice Conference 2021... 26. October 2021 Colgate & eye square present Case Study at Quirk's Events New Yo... 26. October 2021 Quirk's Events London 2021 25. October 2021 Remembering Jacques Blanchard - The pioneer of understanding human e... 21. October 2021 eye square @ Succeet 2021 19. October 2021 eye square's new China Director announcement 7. October 2021 2021 10 Newsletter October 16. September 2021 2021 09 Newsletter September 21. June 2021 Track the Success - Which environment is the most effective for reci... 21. June 2021 "We know where you're looking..." - Students learned to use eye-trac... 4. June 2021 How Amazon sets user experience expectations 4. June 2021 Why Agencies Must Look Beyond Social to the Next Frontier: eCommerce 4. June 2021 “When it comes to advertising impact, television is almost always fi... 31. May 2021 University Cooperations - eye square Supports Science and Research 26. May 2021 New Game - What the gaming industry tells us about the next phase of... 6. May 2021 Real behavioral research with smartphone eye tracking 25. March 2021 System 0 and the impact on communications success 23. March 2021 Advertising Week: We’re Still in the Early Innings of Advertising on... 9. March 2021 Getting the most out of the Amazon tsunami with new marketing tools 18. February 2021 ZDF neo: How long is forever? Documentary 16. February 2021 Interview: “From Ad Contact To Shopping Cart” 18. January 2021 Article: Fine-Tuning Tools for E-Retailer and Marketer 11. December 2020 New Research Consultants at eye square 7. December 2020 eye square Art Project Christmas 2020 2. December 2020 Interview: Between Home Office, Lockdown And Christmas Time 23. November 2020 eye square launches Amazon Testing Platform 16. November 2020 Paper: Unleashing Your Retail Brand – Brand Equity As A Success Indi... 16. November 2020 Article: The Core of Consumer Responses in eCommerce 4. November 2020 Experience-oriented shopping – the POS Experience 14. October 2020 Aligning POS communication with phases of the In-Store Shopper Journ... 5. October 2020 2019 Best Paper in the category Praxis 16. September 2020 eye square @ Woche der Markforschung 14. July 2020 EYE SQUARE AT VIRTUAL IIEX BEHAVIOR 30. June 2020 Coronavirus in India - Rise and Fall 6. May 2020 Coronavirus in India - The impact on the Indian psyche 15. April 2020 The Pandemic of the Psyche - Corona Study Germany Part 2 6. April 2020 eye squares Coronavirus Study on ABC 26. March 2020 Study on the perception of Coronavirus in the U.S. 23. March 2020 n-tv Interview: The psychological effects of the Coronavirus crisis 23. March 2020 Latest news from eye square in times of the Coronavirus crisis 7. November 2019 Michael Schießl at Corporate Media Planning & Branding Strategy ... 4. November 2019 Michael Schießl at Pharma Market Research Conference 7. October 2019 CHEAA visited eye square during IFA 2019 20. August 2019 Art & Technology – Dennis Rudolph 26. July 2019 Eye Tracking Study: Visual Cues on Ridesharing Platforms 11. June 2019 eye square at Global Online Marketplaces Summit 2019 4. April 2019 Webinar with Carina de López: Experience is key 25. March 2019 Happy Market Research Podcast: Florian Passlick 18. March 2019 Facebook conducts largest multi-screen ethnography with eye square 4. February 2019 Chinese New Year 2019: Mobility and Traditions 24. January 2019 Chances and Challenges in 2019 9. August 2018 2018 Nomination BVM Ulrike Schöneberg Award 8. August 2018 2018 eye square leads in the area of methodical competence 21. June 2018 Jeff Bander in MarTech Advisor: Testing Your Way to More Powerful Ma... 7. June 2018 eye square is presenting market research solutions at IIex in Atlant... 30. April 2018 Business Insider reports: 'EYE SQUARE Introduces Groundbreaking LIVE... 24. April 2018 MediaPost announces EYE SQUARE's Live Ad-Testing Platform in the US 13. April 2018 Michael Schiessl on Receptivity and the future of market research 8. March 2018 Jeff Bander & Steffen Schmidt speaking at Shopper Brain Conferen... 28. February 2018 eye square @ Savant eCommerce conference in Berlin 23. October 2017 Jeff Bander at TMRE in Orlando 20. February 2017 eye square at Insight Innovation Exchange Europe 6. October 2016 eye square at Suning's conference in China 19. September 2016 GARETH TUCK speaks at the EUROPEAN SOCIAL MARKETING CONFERENCE 19. August 2016 Interview with Dr. Matthias Rothensee on marconomy.de 17. August 2016 Stay Tuned! Assessing the Effectiveness of Social Media Video Ads 20. June 2016 IMPLICIT IMPACT OF CONSUMER TOUCH POINTS: PHILIPP REITER ON THE SHOP... 19. April 2016 Michael Schiessl on low-cost carrier's websites on Germany's largest... 14. April 2016 NEUROMARKETING CONFERENCE 2016 IN ANTWERP 11. April 2016 Newsletter 03 -2016 9. March 2016 "Mind Mining" - UX and Neuromarketing? Article in NMSBA 22. February 2016 Face Swap Live-App: eye square on RTL 2 News 18. January 2016 Wearable Technologies in Market Research 18. January 2016 Handelsjournal 2. January 2016 ChinaContact interviews M. Schiessl about German Automotive 14. December 2015 Consumer Researchers on the Gift Certificate on Sat.1 20. November 2015 National IT Summit 2015 - eye square @ Tempelhofer Feld 18. November 2015 Stefan Schöherr about Greenwashing on RTL 2 16. November 2015 ECR Live at the GS1 in Cologne 2015 15. November 2015 World Usability Day Berlin 2. November 2015 Impact: Eyes on the Road 15. October 2015 UXPA User friendly 2015 Conference in Shenzhen, China 14. October 2015 ESOMAR Congress Revelations 1. October 2015 Bridging the Gaps between Neuromarketing Theory & Practice FFM 1. July 2015 Brand Insight 4.0 25. June 2015 p&a Special Issue: Communication Research in a Digitized World 4. June 2015 BVM Congress Berlin 4. June 2015 Innovation Award 24. April 2015 Knowledge Up Close on Yolo's Loop 16. April 2015 10. Effizienztag: Dr. Rothensee on new accesses to reach consumers 24. March 2015 2007 Study of the Year - BVM Congress 24. March 2015 p&a blickpunkt Eye Tracking: Michael Schießl on decision engine 24. March 2015 Michael Schießl on Measurement Crisis 24. March 2015 Kid Customer: eye square on Marketing for Kids 24. March 2015 OMS Mobile Advertising Effect: Second screen becomes the first scree... 24. March 2015 eye square with approaches for gaining ground 24. March 2015 eye square shows the influence of parallel use of media on the avert... 24. March 2015 eye square at the MRMW Pan Asia in Singapore 2015 24. March 2015 Michael Schiessl speaks in Tokyo 1. September 2014 2014 Best Presentation Award - Markentag 21. August 2014 THE POWER OF THE VIEWER: eye square features in 3sat rating success 18. June 2014 2014 Best Paper Award - Esomar Digital Dimensions 27. March 2014 The consumer black box: eye square explains the factors behind buyin... 24. January 2014 2014 Branding Award - IAB Research