NEUROMARKETING CONFERENCE 2016 IN ANTWERP

14 Apr NEUROMARKETING CONFERENCE 2016 IN ANTWERP

Posted at 16:48h in 2016, Conference, News by

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Carina-conference

CARINA DE LOPEZ (UNIT LEAD UX) SPEAK`S AT THIS YEAR NEUROMARKETING CONFERENCE IN ANTWERP on April 19th at 11:30 A.M..

In her presentation “IT’S ALL ABOUT CULTURE – CULTURAL DIFFERENCES AND THE USAGE OF MOBILE DEVICES IN ASIA & EUROPE” Carina explains the impact of cultural influences.

By implicit measurements a holistic understanding of cultural differences in terms of consumer acceptance, brand perception and the smartphone usage is explored in further details.

Carina de Lopez is an expert in user-centred qualitative methods and responsible for intercultural user experience research at eye square with focus on mobile for many years.