Michael Schiessl (CEO) gave, as Keynote Speaker at this year’s DM-Award, a talk entitled “The attention economy – see the world with different eyes”.

In that matter Schiessl explained the different attention modes in digital and analog communication.  As the main subject focused on direct marketing.  He subsequently presented comparative cultural studies based on different attention behavior of Japanese and Germans.

eye square has established since five years a new office in Tokyo, managed by Kazuhiro Tsunetomisan.  eye square takes care of, and from the Japanesse branch, major Japanese and foreign companies in the Brand & Media field.