memex 2018 MUNICH
Receptivity

Facing a growing range of touchpoints, users are responding to the onslaught of communication with increasing selection, with external and internal filters.

With the topic Receptivity we address the question of where and how to reach people in an attentive, open and positive state. Understanding those moments becomes the decisive determinant for the success of products and communication.

In practice, two big questions arise here:

1. How can existing touchpoints be preserved?
2. At which new touchpoints can we reach customers in the future?

Michael Schiessl’s Keynote: Receptivity 

memex 18 in Munich

At the conference, various experts will report on extensive cross-media projects. We will focus on the question of how Receptivity can be measured and determined using technical and psychological methods:

• Which indicators, such as viewability, attention and emotions, interact?

• How can implicit and explicit consequences be determined?

• What effect has Receptivity on customers’ decisions?