New year, new challenges

A new year not only brings new challenges, but also exciting insights and events.

The upcoming Media Insights & Engagement Conference will also focus on the new year and the technologies and trends of the future. Learn more about the changes in the media landscape and adapt your business to the rapidly changing media landscape.

Gain an overview of the insights areas in 2024, with key topics including generative technologies influenced by Al, future trends and co-creating new strategies. In addition, you will learn a lot about the most important obstacles and opportunities for 2024 and draw comparisons with the previous year. At this year’s Media Insights & Engagements conference, you’ll meet colleagues in your field from all over the world and get a head start on the rapid development of the industry.

You can also gain new insights from presentations by: A+E Networks; Endeavor Streaming; Fandom; Freewheel; Google; Max; Sony; Urban One/TV One, Vox, Warner Bros. Discovery

Meet us at this year’s conference…

We from eye square are also taking part in this year’s Media Insights & Engagement Conference. Listen to the exciting Panel Discussion by our eye square expert Jeff Ephraim Bander. Under the title “Unleashing the success of advertising: The Power of Pretesting in the Wild for Meaningful Insights” Jeff will delve into the power of System 0, live in context, and demonstrating the value of digital ads through their selling power. Don’t miss this chance to gain insights into testing in the wild and showcasing the effectiveness of digital ads.