Masterclasses Series
Masterclasses Series
Discover the cutting-edge techniques that are transforming market research and consumer insights. Join our exclusive webinar series where industry experts dive into the latest innovations in research methods, including eye-tracking, in-context research, and the integration of eye-tracking in gaming. Whether you’re a market researcher, product owner, or industry expert, these sessions will provide valuable insights and practical knowledge.
Date:
Thursday, 24th October 2024
Time:
17:00PM-19:00PM CEST
Location:
eye square GmbH
Schlesische Straße 29-30 D
10997 Berlin Kreuzberg
Join us for the Eye Tracking Masterclass as we celebrate 25 years of groundbreaking eye tracking research. Explore our successful case studies in applied market research and discover the latest innovations in InContext smartphone eye tracking technology.
Don’t miss this chance to deepen your understanding and application of eye tracking in market research. Secure your spot today!
Philipp Reiter is COO and partner at eye square. He is a qualified psychologist and specialized in cognitive information processing and implicit research methodologies. Philipp is particularly concerned with the optimal implementation of innovative neuroscientific measures ranging from EEG, to EDA in User, Brand and Shopper research.
Roman Burkart is a data scientist at eye square and initially worked as a Research Consultant in the Brand and Media Unit for over three years before joining the Data Science/Data Service Team in 2024. His main areas of focus are research, innovation and AI.
Dr. Friedrich Jacobi is supporting the management team of eye square as Chief Financial Officer (CFO) since 2022. In addition to financial topics, Friedrich’s responsibilities at eye square include internationalization, legal, and HR.
Thursday 24 October 2024
17:30 CEST
Explore the benefits of combining in-context research with eye-tracking to capture authentic consumer reactions in real-time. Discover methodologies, tools, and best practices for implementing in-context research enhanced by eye-tracking technology to gain deeper insights into consumer decision-making processes.
A science and art workshop about the implicit and ways to encounter it via science and art .
We will especially explore Turkish, East-West, and the question of European and German identity.
You will get a complete update on the most recent findings of implicit attitudes, their technical measures, and you will be able to create an outstanding art piece. We hope this will give you a better understanding of yourself and others, and help you bring more joy to your social networks.
The workshop is hosted by two outstanding artists and scientists: