Martina Boeck, Principal Research Consultant User Experience, is part eye square’s User Experience Team. She holds a Master of Science in Psychology with a focus on industrial and organizational psychology, human-computer interaction, and methods.
Martina also has extensive UX experience with international clients of the B2B and B2C sector. She advises and supports clients of e-commerce, educational media, automotive and online service sectors.
She is an expert for combining quantitative and qualitative methods as well as for handling research approaches that include multiple modules. She has many years of experience in conducting qualitative interviews as well as in the conception of online surveys and click tracking studies.
Cornelsen
Konica Minolta
ifolor
StepStone
BVG
Basler Versicherungen
Daimler
Research approaches using multiple study modules
Special skill: Kids and youth UX research