Maria Elizabeth Samaniego Huber as Director of eye square Latin America is leading strategic market research initiatives across the region. With a background in Business Engineering, Advertising, and Brand Communication, and while pursuing a Master’s in Neuromarketing, she combines analytical expertise with a deep understanding of consumer behavior to drive impactful insights.
Maria integrates cutting-edge psychological and neuroscientific methodologies into market research, helping brands optimize their communication and engagement strategies. Her experience spans business administration, customer relations management, and marketing, giving her a strong foundation to support companies in making data-driven decisions. Her creativity and commitment to innovation position her as a key contributor to eye square’s success in Latin America.