Lisa Neumann has a Master’s degree in Business Psychology and works as a Principal Research Consultant in the Brand and Media Experience Unit. Her focus is on quantitative marketing research using online methods.
She is an expert in social media marketing and new media environments.
Lisa Neumann implements global advertising impact studies for e-commerce clients using the eye square Live Ad platform. She is particularly interested in the impact of mobile technologies on the way consumers store online.
Lisa Neumann deals with the sustainable optimization and quality assurance of our online questionnaires for the perfect survey experience of our respondents.
She is also responsible for the product development of our automated test platform SPARK. Lisa Neumann is convinced that with the right visualization and integrated dashboards, we can ideally tell stories with data for our customers.
ALDI
Congstar
EDEKA
Otto Group Media
ProSiebenSat.1
Techniker Krankenkasse
Volkswagen Financial Services
MediaMarktSaturn
SevenOne Media
Lisa Neumann analyzes visual ad performance of online ads and optimizes print advertising for international clients.