In the new article by planung&analyse, we present our latest internal developments: a successful business development, a new strategy and the introduction of a new tool. The highlight: our new product, the Amazon Testing Platform. With this tool, we enable marketing managers, e-commerce managers and market researchers to test their products and advertisements on the Amazon platform in a natural environment.

“We offer our customers the use of Amazon as an experimental field to test how their products are received by consumers in the most realistic environment possible. We not only provide our customers with the behavioral and purchasing data from these simulations, but can also enrich the whole project with consumer opinions and survey data”. – from Felix Metger, Unit Lead Shopper Experience.

Learn more about the tool in the full article or on our website.