How to make children and youth loyal brand customers?  How to entice ‘I want that’? Advertising and marketing strategies have been perfecting over the years to introduce brands and messages into children minds.  Kids tend to have much to say in their families e.g. what to consume, where to shop, when to eat.  Companies have found their way even through the schools so to sneak into the world of children. In school textbooks, through sponsoring and even with the help of consultants, companies are increasingly gaining more influence on student.