“Ad testing platforms are constantly evolving and improving, empowering marketers with the tools necessary to make informed choices on which ads to run and where.”

– Jeff Ephraim Bander (CRO, eye square)

In his article in MarTech Advisor, Jeff Ephraim Bander (CRO, eye square) is revealing the key components that contribute to successful digital advertising and explains why A/B testing is a particularly valuable tool to understand the real user response.

With marketers constantly seeking an edge to improve campaign effectiveness and boost sales, it is no surprise that digital ad testing platforms are growing in popularity. As market research companies introduce new tools to evaluate the performance of online advertisements, it is important to determine what works in ad testing and why.

Read the full article here.

If you want to know more about eye square’s LIVE A/B testing solution, click here.