Isabella von Mengden is a senior research consultant at eye square and holds a Master of Science degree in social, cognitive, and affective neuroscience.
She has been working on the field of consciousness and emotion and has therefore been following new approaches in online consumer research, such as webcam eye tracking, facial emotion tracking, and skin conductance measurements. In addition, she applies her expertise in neuroscience to research projects in the field of digital marketing.
Isabella von Mengden is involved in conducting global creation, branding, and advertising impact studies for national and international marketers.
She is very interested in looking beyond her own horizon, which is why she is also steadily interested in the topics of user experience and perception research.
Publicis
Hanse Merkur
InteractiveMedia
ProSiebenSat.1
SevenOne Media
Isabella von Mengden is an expert in innovative approaches and quantitative research on ad effectiveness.
She optimizes online advertising and TV campaigns for global brands.