Our service provides a sophisticated suite of measuring options aimed at increasing the efficacy of your online video or television advertising. We specialize in scene-by-scene analysis, which involves optimizing every part of your content for maximum impact. We provide insights into the in-the-moment processes that lead to emotional responses to your advertisements by utilizing technologies such as eye tracking, emotion coding, and physiological activation (GSR).
Our experience includes honing storytelling, drama, and overall emotional impact to ensure your marketing message leaves a lasting impression. We can optimize pack shots and written pieces inside your spot, ensuring that every detail contributes to your campaign’s success. Whether we use cutting-edge webcam-based eye tracking or hardware-based eye tracking in the lab, we provide precise and actionable data to help you take your advertising to the next level.
Our service provides a sophisticated suite of measuring options aimed at increasing the efficacy of your online video or television advertising. We specialize in scene-by-scene analysis, which involves optimizing every part of your content for maximum impact. We provide insights into the in-the-moment processes that lead to emotional responses to your advertisements by utilizing technologies such as eye tracking, emotion coding, and physiological activation (GSR).
Our experience includes honing storytelling, drama, and overall emotional impact to ensure your marketing message leaves a lasting impression. We can optimize pack shots and written pieces inside your spot, ensuring that every detail contributes to your campaign’s success. Whether we use cutting-edge webcam-based eye tracking or hardware-based eye tracking in the lab, we provide precise and actionable data to help you take your advertising to the next level.
eye square utilized deep dive methods to help a commerce service industry client choose between two TV commercials. Benchmarking was used to demonstrate campaign quality, revealing the superior version based on emotion, attention, and ad impact KPIs.
eye square utilized deep dive methods to help a commerce service industry client choose between two TV commercials. Benchmarking was used to demonstrate campaign quality, revealing the superior version based on emotion, attention, and ad impact KPIs.
Telephone +49 30 698144-16
Fax +49 30 698144-10
schoenherr@eye-square.com
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