Gambling Research

eye square conducts research for the GGL long-term study

The Gemeinsame Glücksspielbehörde der Länder (GGL) has assigned a study on “Gambling advertising on television and the Internet” to our market research company. We prevailed against four competitors and took on the current study with a duration of 2 years.

The study is part of the evaluation of the State Treaty on Gambling 2021 and aims to assess the effectiveness of the advertising regulations. The research project is intended to evaluate the effectiveness of the GlüStV 2021 advertising provisions.

Aim of the GGL study

“Gambling advertising on television and the internet in the area of tension between channeling and addiction prevention”

is, to obtain a result that provides information on the extent to which the provisions of Section 5 GlüStV 2021 are suitable or can be improved to direct players to legal offers without tempting vulnerable or at-risk individuals (gambling addiction) to engage in problematic gambling behavior.

Various forms of advertising are considered, including TV commercials, social media advertising and special measures such as bonuses and discounts, all of which are examined by our Brand & Media team.

To ensure a comprehensive scientific discourse, a panel of experts will be appointed for the 2-year study. Details of the panel can be found here.

What does GGL control?

Die Gemeinsame Glücksspielbehörde der Länder (GGL) regulates the transnational gambling market in Germany. The authority, based in Halle (Saale), checks and approves online gambling offers and ensures that providers comply with the rules to protect players from gambling addiction and manipulation.

One of the central tasks of the GGL is to ensure the protection of young people and players, as well as the prevention of gambling and betting addiction.