How do advertising contacts affect the actual buying behavior on eCommerce platforms? Using Amazon as the ultimate advertising and sales platform, eye square correlates the effect of a campaign contact directly with the behavior of shoppers in an online shop for the first time.

At the IIEX Behavior (July 22nd – 23rd, 2020) Jeff Ephraim Bander will show how a successful social media creation needs to be to attract attention in the Amazon product overview, how YouTube and Instagram Ads differ in terms of their purchase activation on Amazon, and which Instagram ads lead to the most clicks on Amazon.

The virtual event IIEX Behavior explores advances in behavioral science and provides real-world applications to the ever-changing purchasing climate. As consumer behavior shifts dramatically, both researchers and brands are looking to understand, measure, and drive these new habits.