Dr. Giulia Manca

Senior Research Consultant

Giulia Manca works as a Senior Research Consultant in the Brand and Media Experience Unit at eye square. After completing her Bachelor’s degree in Psychology at the Università Vita-Salute San Raffaele in Milan, she earned her Master’s degree at Ludwig Maximilian University of Munich, where she also wrote her doctoral thesis in Neuroscience. Her dissertation focused on eye movements and how the brain corrects systematic errors in oculomotor function. This scientific foundation has allowed her to gain deeper insights into the workings of human perception and attention, which is especially invaluable in market research.

Giulia is particularly interested in eye-tracking and research methods, especially in the field of quantitative research. Through her work in market research, she is able to interpret complex data from eye-tracking studies and other neuroscientific methods to generate valuable insights for brands and media. She is fascinated by how media experiences can be optimized through a better understanding of attention and perception.

In this context, she emphasizes the importance of measuring implicit responses to capture authentic reactions and help brands and media create more engaging and effective content. Her expertise in market research allows her to bridge the gap between scientific research and practical applications, leading to innovative solutions for challenges in brand communication.

BRAND & MEDIA EXPERIENCE