17 Dec E2 on TV-Shopper insights with eye tracking technologies
RTL Magazine Extra-How consumers navigate through the Black Week Christmas offers
According to TV channel RTL, a recent survey of shoppers shows that 54% of consumers are actively looking for good deals before the Christmas holidays and 60% plan to buy presents during Black Week. However, around 27% postpone their purchases until the last few days before Christmas.
This year, we used our expertise to help RTL produce a TV show focusing on Black Week shopping deals, using our know-how and eye-tracking technology to help the broadcaster understand how consumers navigate discount promotions. RTL EXTRA Magazine offers consumer insights into Black Week and shows how consumers can recognize misleading pricing strategies.
Using our eye-tracking technology, the tv-feature also highlights how retailers can strategically influence consumer behavior on the spot.
The show also features mystery shoppers looking for the best deals online, particularly in high-demand categories such as cosmetics, toys and technology, while also exploring shopping strategies and price manipulation ahead of Black Week.
Test-shopping at the POS with eye square’s eye tracking technology
Discount promotions-Shopper Insights
with eye tracking technologies
How do consumers find their way around special offers? Are discount displays noticed, or do packaging and product placements dominate?
Discount offers often trigger spontaneous reactions. Eye tracking captures these moments of “bargain enthusiasm”. Additional measurements such as emotion recognition show whether shoppers react positively or stressed to the abundance of offers. Consumers’ focus on retail pricing is fundamental to your strategic decisions online and at the POS.
Eye tracking technologies support you in deciphering consumer behavior during discount campaigns such as Black Week. The method provides valuable insights, both online and at the point of sale (POS). It tells you which elements of an advertisement or offer are perceived first by consumers and how long they are viewed. This is particularly relevant for discount campaigns such as Black Week, when a high density of information and discount offers compete for attention.
Gain valuable insights into consumer shopping behavior by allowing our market research experts to interpret attention patterns, visual processing and consumer decision sequences. Through standardized pretests and benchmarks, we can help you identify the most effective advertising measures for your discount campaigns and optimize your advertising strategy!
Learn more about eye tracking and attention research!