Digital Grocery Summit Germany 2024

November 14, 2024 | Hamburg

At the upcoming Digital Grocery Summit Germany 2024 event, leading companies from the online grocery retail sector as well as FMCG/food brands will come together to jointly develop strategic measures. The goal is to optimize their e-commerce strategies and increase online sales.

Don’t miss the opportunity to learn from leading food retailers, renowned brands, and seasoned industry professionals, network, and secure your place in the dynamically expanding field of online grocery retail!

Learn more about the speakers

Felix Metger is really into technology and research, especially how it affects us as individuals, society, and consumers. He and his team dive into understanding how people act and make choices at the Point of Sale, whether that’s in-store or online. With years of experience in POS research, using both implicit and behavioral tools alongside traditional market research, he helps companies enhance their digital offerings and boost conversion rates in eCommerce.

His enthusiasm lies in crafting experimental study designs, leveraging technology, and unpacking human behavior and decision-making. Felix frequently shares his insights on research trends and methods at conferences and training sessions, and he thrives in collaborative, interdisciplinary environments. He’s got a solid background in applying innovative tech and creative research techniques, having worked with diverse teams and advised clients across the FMCG, automotive, and consumer electronics sectors for many years.

Amara Waqar is an experienced professional in digital commerce and has held several key positions within Mars, including Digital Commerce Channel Innovation Manager and Digital Commerce Grocery Senior Account Manager, where responsibilities included strategizing long-term growth and leading digital initiatives.

With a foundational career beginning at The Wrigley Company, Amara has developed expertise across various sales and marketing roles, and has also gained valuable experience through internships at Kellogg Company, Tutu Urban Boutique, and ECOTIMES.TV. Amara holds a Bachelor’s Degree in Psychology from the University of Nottingham, complemented by a strong commitment to accelerating digital transformation in the retail sector.