eye square, in connection with WeWork, cordially invites you to

MEMEX 2018 on October 30th in Detroit. Please join us for an evening of receptivity!

Globally, we are in the midst of a massive economic shift where the rules of consumer capitalism are changing and are becoming ever more dependent on the digital space. With the increasing noise in the digital sphere, it is a decisive challenge for companies to send signals that reach their consumers on both a cognitive and an emotional level.

Simply relying on the indicators provided by the digital ecosystem to measure consumers’ receptivity to your brand or product isn’t enough—it tends to leave key information out, resulting in a disconnect between your consumer’s real experience and your understanding of it. Grounded in the framework of neurosemiotics, we will breakdown three terms that explain receptivity: real, imagery and symbolic.

Detroit provides a compelling example of the economic, social, and civic consequences of an industry losing contact to the real – consequences that the city and the American auto industry are only recently starting to recover from.

Perhaps the most powerful tool that modern brands and businesses can have in their arsenal, to gracefully navigate this digital upheaval of traditional consumer relationships is the concept of receptivity — reaching humans at a moment when they are open and joyful, thus keeping your brand or product relevant, engaging, and accessible.

The experts from eye square, a Berlin based technology leader for experience research, have developed key research methods to measure consumer receptivity and will outline their underlying technology and psychological framework on October 30th in downtown Detroit.