Chrissy Love is the new Executive Director of Shopper Insights. She oversees the company’s consumer research section, focused on establishing insights-led, data-driven. Chrissy holds a degree in Psychology and Chemistry from Western Kentucky University and an MA in Industrial/Organizational Psychology from Western Kentucky University.
Chrissy joins the team with an impressive track record in the industry, having held top positions at global consumer goods companies. In her previous work Chrissy led the development and implementation of shopper strategies across different retail channels and built customized best-in-class merchandising guidebooks. She led shopper research and category management for pet care brands, designing research that produced incremental category and brand sales and developing secondary display playbooks.