2014 Branding Award - IAB Research

24 Jan 2014 Branding Award – IAB Research

Posted at 14:16h in 2014, Award by Astrid Aumayer

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The ‘Power of Creation’ is the largest study about the awareness and impact of creative presentations regarding attention control and advertising effect in the field of digital advertisement. Among other things the eye square databases for digital creations and analytical regression modelling were used.

IAB Research Award in Branding category ovk_report_2014_01