18 Mar “Best of TOCii”- Webinar

Matthias Rothensee presents eye square’s approaches in the “Best of Tocii” webinar!
April 11, 2025 | 11 AM
At the “Best of TOCii” webinar, this year’s winners of the “Best-of-TOCCI” award have the opportunity to present their scientific approaches in a 10-minute slot. This year’s winners focus on a central question: “What trends will shape the future – and how can companies prepare for them?” Social, technological, and economic changes that impact the markets are analyzed here. eye square will also be represented at the “Best of TOCii” webinar. Our eye square expert Matthias Rothensee will present scientific approaches and solutions in his 10-minute slot and answer any questions that arise in the subsequent Q&A session.
Join this year’s “Best of TOCii” webinar to exchange ideas with our experts and the other winners. You can expect successful methods for identifying and analyzing future developments, practical examples of innovative trend research, and interactive Q&A sessions.
More about our TOCii award
eye square wins the TOCii Award for advertising pre-tests!
At this year’s trade fair “succeet“ we were awarded the “TOCii Award” for advertising pretests and thus named one of the “top of class” in the world of measuring and optimizing advertising effectiveness. The reason for this, is that eye square offers in-depth insights on topics such as:
- Attention and engagement
- Emotional reactions
- Implied brand perception
- Advertising effectiveness through follow-up survey (Awareness, Image, Impact)
- Optimization potentials and purchasing behavior
About Dr. Matthias Rothensee

Dr. Matthias Rothensee
Chief Scientific Officer& Partner
Dr. Matthias Rothensee is responsible for method and innovation development at eye square. His research focuses on the implicit effect of advertising, emotions and visual perception. He is an expert in media research and multivariate statistics and develops eye square’s media benchmarks. He also focuses on the role of AI and is leading the development of automated test platforms (SPARK) and dashboards.