03 Apr AUDIENCExSCIENCE conference 2024 Recap
AUDIENCExSCIENCE 2024 recap
Did you miss the ARF? Here is a little recap of the event!
From March 20 to 21. 2024, many charismatic experts and participants met at the annual ARF conference AUDIENCExSCIENCE 2024.
Through keynotes, panels, debates and strictly peer-reviewed research presentations, experts from around the world introduced visitors to new and established industry topics. They also shared their views on the future of advertising research and measurement and explained how the technologies and data trends of the future will impact the advertising world of tomorrow.
Our eye-square experts were also attending this year’s ARF conference and presented interesting talks and papers.
Together with Sandra Schümann, our colleagues Jeff Bander and Marvin Vogt presented the winning paper “Mapping the Impact” and provided visitors with valuable insights into advertising impact. The winning paper was prepared in cooperation with Screenforce Germany, the leading TV and digital video marketers in Germany, Austria and Switzerland, and selected by the Advertising Research Foundation.
In addition, our eye-square experts Dr. Matthias Rothensee and Stefan Schönherr gave a presentation on “Human Experience – Why Attention AI Needs Human Input”. The presentation showed why human insights are so important in the development of AI research technologies for better targeting, more efficiency and a greater reach of advertising strategies.
Watch the whole presentation here:
Learn more about our experts
Marvin works as a Research Consultant in the Brand and Media Experience Unit of eye square. He holds a Master of Science in Marketing and Consumer Psychology with a focus on buying and consumer behavior from the University of Sussex, where he graduated with distinction. Before joining eye square, he successfully established and developed a new medical technology brand in a pharmaceutical company. He also is a trained banker.
Based in our New York office, Jeff Ephraim Bander is our President of eye square Inc. for the USA.
Jeff (MBA) has been a thought leader in the market research world since 2008 and has gained over 25 years of experience with various research companies. Before coming to eye square he held the position of award-winning, President of North America at Sticky, a provider of online eye tracking studies.
Jeff has been featured in AdAge, MediaPost and AdExchanger and has presented along big names such as P&G, Unilever and Colgate.
Dr. Matthias Rothensee ist für die Methoden- und Innovationsentwicklung bei eye square zuständig. Seine Forschungsschwerpunkte sind die implizite Wirkung von Werbung, Emotionen und visuelle Wahrnehmung. Er ist Experte für Medienforschung und multivariate Statistik und entwickelt die Media Benchmarks von eye square. Zudem beschäftigt er sich mit der Rolle von KI und ist federführend bei der Entwicklung von automatisierten Testplattformen (SPARK) und Dashboards.
Since 2007, Stefan Schönherr has been working as a brand and media specialist in the Brand and Media Experience unit at eye square. After six years of gaining invaluable knowledge within the company, Stefan became the head of his unit in 2013 and is a Partner since 2018.
Stefan conducts quantitative studies on the understanding of media genres and media use. He is not only interested in new online display advertising formats and social media, but also the importance of the printed word in the modern media landscape.
Download “Mapping the Impact” Paper here:
