28 Feb AUDIENCExSCIENCE 2025

Posted at 12:50h in 2025, Article, News by Astrid Aumayer

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AUDIENCExSCIENCE 2025

From March 25-26, 2025, the annual ARF conference AUDIENCExSCIENCE 2025 will bring together experts and interested attendees to discuss the most critical issues in audience measurement.

Through keynote speeches, panel discussions, debates, and rigorously peer-reviewed research presentations, attendees will gain information on a variety of emerging and timeless industry topics that are hallmarks of change in our field. In addition, leading thinkers will share their views on the future evolution of advertising research and measurement, and how emerging technologies and data trends are shaping the advertising and media landscape.

Meet our eye square experts at AUDIENCExSCIENCE 2025!

Together with Olaf Schlesiger (Head of Research, Screenforce), our eye square experts Jeff Bander (President USA, eye square) and Stefan Schönherr (EVP, Brand & Media, Eye Square) will present the popular “Into the Wild” Screenforce study and dive into the world of advertising impact together with the audience!

Find out more about “Into the Wild”:

On behalf of the television genre initiative Screenforce, our eye square experts tested the media experience on various online platforms and formulated interesting key takeaways!

Are you interested in the entire “Into the Wild” study? Find out more here:

Into the Wild

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