In times of lockdown and online shopping, chances are high that you’ve bought something on Amazon in the past few months. In recent years, over half of e-commerce purchases in Germany have been made on Amazon Marketplace. Along with the Christmas sales last December, Amazon is increasingly growing and gaining importance in the advertising market. In the new marktforschung.de article, Jeff Bander, U.S. CRO, and Felix Metger, Unit Lead Shopper Experience, explain how to take advantage of the Amazon tsunami with the help of new marketing tools.

“Google and Facebook have eaten up a significant portion of marketing budgets in recent years as both companies have capitalized on market trends with their own ad units and targeting tools. Marketers are constantly making adjustments to their Google and Facebook ads to ensure they maximize their return on investment. But as Amazon makes its way into the picture, smart agencies need to apply a similar approach to their Amazon ad spend.” – says Jeff Bander.

Read the full article with exciting insights here.