Experience

Expert in eye tracking and neuromarketing

Developed the eye square Visualizer Implicit System for integrated assessment of eye tracking, attention tracking, skin response measurement and shopping behaviour

Andreas Thölke is particularly concerned with the measurement and optimisation of marketing campaigns via campaign simulation and observational data analysis

Cross-media marketing intelligence

Model supported analysis

Publications

• Schießl, M., Duda, S., Schäfer, S., Thölke, A. (2006). Wohin mit dem Logo? – Das optimale Branding bei TV Werbung. In: planung & analyse, 5/2006.
• Schießl, M., Duda, S., Thölke, A., Fischer, R. (2003). Eye tracking and its application in usability and media research. In: MMI-interaktiv Journal – Online Zeitschrift zu Fragen der Mensch-Maschine-Interaktion. Sonderheft: Blickbewegung. 12.03.03, Ausgabe Nr.
• Schmidt, S., Thölke, A., Langner, S., Schießl, M. (2015). Communication Research in a Digitized World. The Necessity of an Integrative Visual and Affective Measurement 3.0 Diagnosis. In: planung & analyse. 6/2015