08 Jan eye square at the succeet 2025
February 12-13, 2025 | Wiesbaden
Inform, inspire & network: we are ready!
The international leading trade fair succeet 2025 will convene on February 12-13, 2025, to unite individuals who are interested in the fields of operational market research and CX/customer management. You have the chance to gain firsthand knowledge of the latest innovations and trends in the industry while leveraging the expertise of over 120 national and international exhibitors in one location at this year’s succeet 2025. Industry professionals engage in over 100 live and booth presentations, open stages, keynotes, panel discussions, and guided excursions to present and discuss the most recent topics and connect with like-minded individuals.
Interested? Attend our eye square experts’ presentations and also take advantage of this opportunity to speak with us and gain actionable insights on human experience advancements and technologies that our specialists can provide to you. Book an appointment and come see us at Booth 300:
Short demo at our booth
Meet us on both days of the succeet 2025 at booth 300 and learn more about the new and innovative projects “Digital Experience Sandbox” and “SEAL In Context Eye Tracking“ from our eye square experts.
1st Day (12.02.2025) | 14:10 – 14:25 – Booth 300
2nd Day (13.02.2025) | 15:10 – 15:25 – Booth 300
Our talks at Succeet 2025
First Day
Open Stage Presentation
February 12, 2025 | 11:10 AM – 11:25 AM Open Stage
Shopping behavior as the new currency of advertising effectiveness
Sven Diekmann shows that our shopping behavior is changing in a world with increasing online spending and technological advancements. FMCG manufacturers are leading by revolutionizing the online shopper journey. Get ready to dive into the world of innovation as we unveil the secrets of using eCommerce shopper insights and in-context testing. Learn directly from experts how online categories are successfully designed to enhance brand and product visibility and create a unique online shopping experience!
Live presentation
February 12, 2025 | 4:30 PM – 5:00 PM Studio 1.5 B
The sales power of social media proven
In this presentation, three new studies by eye square from 2024 will be presented, highlighting the significant effect of social media ads on customer purchasing behavior and the reasons behind it. The first study shows that creator ads generate revenue on various platforms, with Snapchat being particularly highlighted. In the second study, the long-term effects of social media advertising on revenue are revealed. In the third study, eye-tracking on smartphones is used to investigate causality and show that the likelihood of follow-up purchases increases when ads on TikTok and similar platforms receive more attention.
Second Day
Live presentation
February 13, 2025 | 11:00 AM – 11:30 AM Studio 1.2 C
Digital Experience Sandbox: Shaping the Interactions of Tomorrow
Our CEO Michael Schießl will introduce the Digital Experience Sandbox on the second day of the trade fair. DXS enables product managers, content developers, and media strategists to seamlessly integrate early concept testing and ad optimization into their workflows. The sandbox provides real user experiences and high test validity to gain relevant insights from live environments. The platform enables data-driven decisions at all stages, from evaluating e-shop mockups to benchmarking ad-funded media. With eye square’s specialized InContext methodology, not only is the predictability of consumer behavior improved, but the time-to-market is also accelerated through flexible and efficient tools. Join us as we explore how DXS is transforming digital product development, allowing you to test smarter and optimize faster.
