eye square supports the Research of Creator-led Campaigns for the Omnicom Media Group in Collaboration with Snap

In an exciting move, Omnicom Media Group has teamed up with Snap to connect brands with Snapchat creators.

Omnicom Media Group has partnered with Snap to boost brand campaigns using Snapchat creators through its Snap Star Collab Studio. This collaboration allows Omnicom’s clients to leverage creator content to drive consumer engagement. With first-look access to new Snap products, the partnership enhances data-driven decision-making and measurement, powered by Omnicom’s Omni platform.

“Brands can assess users’ reaction to ads in real time and our AdtoCart technology can definitively determine if users are taking action after they see an ad. Together, they played a pivotal role in demonstrating how creator messaging can improve brand reputation and drive performance for marketers.”

_Stefan Schönherr, VP Brand and Media Experience, eye square

The research, done by the team of eye square, indicated that exposure to a creator’s advertisement before encountering a product-specific ad led to a notable rise in brand purchases across e-commerce platforms.

Over two-thirds (67%) of participants stated that the views of creators hold significance throughout the customer journey. It highlights how creator-led campaigns significantly improve brand perception and drive purchase behavior.

Megan Pagliuca, the chief activation officer at OMG, emphasized that the organization has been dedicated to establishing creator partnerships across all major social media platforms. Earlier in 2024, OMG successfully secured agreements with Google, TikTok, Amazon, and Meta. With the recent completion of a deal with Snap, this objective has now been fully achieved.

Discover the future of influencer marketing and read more on the innovative collaboration, backed by eye square’s Brand and Media Research, reshaping consumer engagement through data-driven campaigns that drive both brand lift and purchases.