27 Sep Advertising Week in New York 2024
Meet us at this year’s Advertising Week in New York!
7-10. Oktober 2024 | Manhattan
Advertising Week in New York brings together marketing and communications executives every year. From October 7-10, 2024, this year’s Advertising Week offers a breathtaking location in the heart of Manhattan. New themed zones, community gatherings, bars and cafés, wellness and health experiences and much more await you at this Advertising Week!
Are you interested? And want to dive into the depths of these topics together with the leading experts in marketing and communication.
The eye square Brand & Media team is expecting you!
eye square will also be at this year’s Advertising Week in New York to discover with visitors how creator ads are revolutionizing the interaction between brands and consumers on social media. Their new study with more than 5,000 social media users measured how creator messaging increases brand impact and sales and makes brands appear more innovative and cheerful.
Key Takeaways
The key insights you can take away from the presentation “Authenticity Sells: Creators Enhancing Brand Reputation and Commerce” with Stefan Schönherr, OMNI Media Group and Snap Inc. are:
- Understand how creator messaging increases brand impact
- Learn how creator ads are revolutionizing the interaction between brand and consumer
- Learn more about platform-specific insights such as creator recommendations
About Stefan Schönherr
Stefan Schönherr has been working as a specialist for brands and media in the Brand & Media Experience unit at eye square since 2007, where he has been head since 2013 and a partner since 2018. He has a degree in psychology with a focus on media consulting, advertising impact and media reception.
In his role, he supports advertisers and marketers through studies that promote the understanding of media genres, advertising formats and creative performance. Stefan has a particular focus on moving image advertising and is considered one of the leading experts on the processing and impact of digital creative and social media advertising.
In 2021, he conducted the largest media ethnography in the German-speaking world, “Track the Success”, for Screenforce. He also leads internationally award-winning studies such as “Power of Creation” (IAB Research Award, 2016) and “Display wirkt implizit” (nominated for the BVM Innovation Award, 2011).
Stefan Schönherr moderates workshops on digital creation and is a regular speaker at conferences.