29 Aug New InContext Eye Tracking Technology
eye square has launched an Innovative InContext Eye Tracking Technology
We are excited to offer fully integrated InContext Eye Tracking for the first time, powered by our innovative SEAL engine [“Smart Eye Tracking Algorithm”]. SEAL is the result of our efforts to align eye tracking with the changing challenges of the digital age. The new technology combines eye square’s patented eye tracking tools with our well-known realistic in-context environments: device-independent, extremely user-friendly and data-secure.
With the combination of precise smartphone eye tracking and industry-leading InContext environments, it is finally possible to conduct all types of digital experiments on mobile devices. This opens up a whole new range of possibilities for comparing the impact of your creations on different social media and publisher platforms before they are played out, and for finding answers to important questions: How does my creation perform on social media? Which creation is right when and where? How does the advertising impact of platforms compare? Where is it worth buying media?
Get authentic insights into the digital impact of your creations!
Every advertising campaign aims to deliver reliable, predictable and positive results for the brand. With InContext Eye Tracking technology, eye square presents a pioneering solution that enables designers and researchers to gain valuable insights into the experiences generated by their creative content before they publish it.
InContext Smartphone Eye Tracking technology accelerates the delivery of better campaigns to the market, making it the ideal tool for measuring attention effectively.
eye square’s InContext Eye Tracking technology is panel-friendly, requires no expensive hardware or app installation, and works seamlessly on a variety of popular platforms and formats, utilizing the smartphone camera that everyone already carries.
- Easy to use, cost-effective, valid: InContext eye tracking offers true web-based functionality for easy use by market researchers, media or marketing professionals. It is device-independent and compatible with any camera and operating system. Integrated into EYE SQUARE’s leading InContext technology.
- InContext modeling and measurement: eye square InContext eye tracking enables the presentation and testing of ideas in a variety of realistic media environments that also integrate AI-created content and tools. As research participants explore the social media or publisher platform, eye square’s InContext software tracks their viewing behavior and collects valuable metrics such as reach and time spent.
- InContext provides insights into all systems of human experience (senses, emotions, and, in combination with surveys, rational thought) and offers automated and agile integration into popular questionnaire software with API access to gaze and behavioral data.
- GDPR and ethical: SEAL is designed to get more insights from less data while complying with the requirements of the General Data Protection Regulation (GDPR and CCPA).
Top Data Quality for the brand new InContext Smartphone Eye Tracking Technology
Eye Tracking technologies are only as effective as the training data they rely on. We developed the InContext Smartphone Eye Tracking tool with taking into account human behaviors and individual movement patterns. For the new technology powered by SEAL we cooperated with the company clickworker and utilized the efforts of thousands of clickworkers, who conducted the most extensive data collection to date for the SEAL (Smartphone Eye Tracking Algorithm Tool). The recorded facial and eye movement data provided valuable AI training material, enhancing the precision of the eye tracking tool.
Ethical AI – Fairly Paid Training Data
eye square and clickworker are committed to ensuring that the training data generated by clickworkers are compensated fairly.
