02 Aug Our new C-Level members
Carina de López and Stefan Schönherr have joined the management board, taking on new roles that showcase their capabilities
Carina de López has been promoted as Chief Experience Officer at eye square
“I am excited to advance user experience research at eye square in my new role, aligning our methods more closely with our clients’ needs and learning from them about their future requirements and how we can create win-win situations. This will continue to be the focus of my work.”
~Carina de López
Carina de López joins the management board of eye square as the new CXO. In addition to her existing leadership role with the User Experience Team, she will now focus on advancing user experience methodologies and advising international clients on user-centered development of their digital products. The User Experience Team is a vital component of eye square’s identity.
Carina de López has been a member of the User Experience Team since 2007, taking on the role of Unit Lead in 2010 and becoming a Partner in 2018. With a degree in sociology focused on methods and media sociology, her expertise includes qualitative methods, emotion measurement, personas, and providing user experience consulting throughout the development process.
Stefan Schönherr has been promoted as Executive Vice President at eye square
“I want to express my gratitude to the management team for our long-standing, successful collaboration and for their trust. I’m excited about the new role, where I can focus even more on the needs of our brand and media clients.”
~Stefan Schönherr
Schönherr has been with eye square since 2007, serving as a brand and media specialist in the Brand & Media Experience unit. He has led this area since 2013 and became a partner at eye square in 2018. His knowledge in media consulting, advertising effectiveness, and media reception has significantly contributed to the company’s success.
In his new position as EVP, Stefan Schönherr will oversee the international consulting business, focusing on Media Experience and advertising effectiveness research. He will continue to assist advertisers and marketers with studies aimed at understanding media types, advertising formats, and creative performance. He is recognized as a leading expert in the processing and impact of digital creation and social media advertising.