Filter Categories
All
In today’s complex media landscape, brands struggle to stand out amidst the thousands of messages consumers receive daily- this phenomenon is known as the economics of attention. Targeted marketing is key to overcome this challenge, using detailed analyses to connect with specific audiences at various touch points. We offer comprehensive support across online, social media, TV, and print, helping optimize creatives, evaluate campaigns, and measure brand impact. Plus, our InContext Express service delivers essential analysis results quickly on both mobile and desktop, providing timely and actionable insights.
In today’s complex media landscape, brands struggle to stand out amidst the thousands of messages consumers receive daily- this phenomenon is known as the economics of attention. Targeted marketing is key to overcome this challenge, using detailed analyses to connect with specific audiences at various touch points. We offer comprehensive support across online, social media, TV, and print, helping optimize creatives, evaluate campaigns, and measure brand impact. Plus, our InContext Express service delivers essential analysis results quickly on both mobile and desktop, providing timely and actionable insights.
Natural and realistic contexts are a fundamental part of valid research. Our in-context environments are sandboxes for prototypes, shops or websites.
Our implicit methods are developed in-house and combine psychological and technological expertise.
Setup and integration in all major questionnaire systems and API access to behavioral data like replay, scroll and clicks.
We combine methodical approaches through the SYSTEM 012 for a comprehensive understanding of the human experience.
Natural and realistic contexts are a fundamental part of valid research. Our in-context environments are sandboxes for prototypes, shops or websites.
Setup and integration in all major questionnaire systems and API access to behavioral data like replay, scroll and clicks.
Our implicit methods are developed in-house and combine psychological and technological expertise.
We combine methodical approaches through the SYSTEM 012 for a comprehensive understanding of the human experience.
KPIs
Watch, clicked, scrolled, skipped and more
API
Realtime data available
Browser based
Mobile-First-Integration in your research flow
Wide range of environments
Over 30 platforms available
More than 50 ad formats supported
Your Creations integrate easy
Simply upload your test ads,
design experiments and receive real user behavior and feedback
Wide range of environments
Over 30 platforms available
More than 50 ad formats supported
KPIs
Watch, clicked, scrolled, skipped and more
API
Realtime data available
Browser based
Mobile first integration in your research flow
Your Creations integrate easy
Simply upload your test ads,
design experiments and receive real user behavior and feedback
Wide range of environments
Over 30 platforms available
More than 50 ad formats supported
KPIs
Watch, clicked, scrolled, skipped and more
API
Realtime data available
Browser based
Mobile first integration in your research flow
Your Creations integrate easy
Simply upload your test ads,
design experiments and receive real user behavior and feedback
Consumers’ initial attention and behavior is measured in context, by eye-tracking via remote, head mount, webcam or smartphone.
KPIs: Playtime, scroll, fixations, quality of attention or eyes on screen
Emotions observed or measured on an implicit level via eye square reaction time (brand react).
KPIs: Facial expressions, reaction-time based measurement, implicit brand image
The rational opinions of consumers are recorded via interviews, questionnaires and ratings.
KPIs: Interviews, buying decisions, recall, recognition, rating scales
Consumers’ initial attention and behavior is measured in context, by eye-tracking via remote, head mount, webcam or smartphone.
KPIs: Playtime, scroll, fixations, quality of attention or eyes on screen
Emotions observed or measured on an implicit level via eye square reaction time (brand react).
KPIs: Facial expressions, reaction-time based measurement, implicit brand image
The rational opinions of consumers are recorded via interviews, questionnaires and ratings.
KPIs: Interviews, buying decisions, recall, recognition, rating scales
Consumers’ initial attention and behavior is measured in context, by eye-tracking via remote, head mount, webcam or smartphone.
KPIs: Playtime, scroll, fixations, quality of attention or eyes on screen
Consumers’ initial attention and behavior is measured in context, by eye-tracking via remote, head mount, webcam or smartphone.
KPIs: Playtime, scroll, fixations, quality of attention or eyes on screen
The rational opinions of consumers are recorded via interviews, questionnaires and ratings.
KPIs: Interviews, buying decisions, recall, recognition, rating scales
The Ad Effectiveness Test with eye square’s Live Receptivity Platform provides an experimental playground to test different ads on different media channels and platforms.
Additional to the classic effectiveness KPIs, such as recall brand interest and relevant set, the test kit deploys a real shopping situation on Amazon where customers can search for and buy a product while behavioral metrics are recorded, before answering a short questionnaire.
Spark is eye square’s automated, self-service market research platform. Set up user tests, including a direct panel connection. Securely insert your media for testing. Collect responses in short time. And see your results in beautiful Tableau dashboards.
+ Deeper Insights
+ Integrated Consumer Panel
+ Multi-touchpoint Toolset
The Ad Effectiveness Test with eye square’s Live Receptivity Platform provides an experimental playground to test different ads on different media channels and platforms.
Additional to the classic effectiveness KPIs, such as recall brand interest and relevant set, the test kit deploys a real shopping situation on Amazon where customers can search for and buy a product while behavioral metrics are recorded, before answering a short questionnaire.
Spark is eye square’s automated, self-service market research platform. Set up user tests, including a direct panel connection. Securely insert your media for testing. Collect responses in short time. And see your results in beautiful Tableau dashboards.
+ Deeper Insights
+ Integrated Consumer Panel
+ Multi-touchpoint Toolset
Our insightful collection of whitepapers and case studies serve as invaluable resources for businesses seeking to stay ahead of the curve. Delve into our whitepapers to gain deep insights into emerging consumer patterns. Explore our case studies to discover how we’ve helped businesses like yours achieve remarkable results through evidence-based research.
Our insightful collection of whitepapers and case studies serve as invaluable resources for businesses seeking to stay ahead of the curve. Delve into our whitepapers to gain deep insights into emerging consumer patterns. Explore our case studies to discover how we’ve helped businesses like yours achieve remarkable results through evidence-based research.
Telephone +49 30 698144-16
Fax +49 30 698144-10
schoenherr@eye-square.com
You are currently viewing a placeholder content from reCAPTCHA. To access the actual content, click the button below. Please note that doing so will share data with third-party providers.
More Information
