Our brand measurement service offers a holistic approach to understanding and optimizing your brand’s performance. By incorporating implicit brand image analysis alongside traditional metrics like brand awareness and consideration, we provide unbiased insights into your brand’s emotional appeal. We also help you understand your brand’s positioning compared to competitors, offering strategic advice for brand redesign and crisis management. Additionally, we facilitate feedback from in-market customers for informed decision-making.
Our brand measurement service offers a holistic approach to understanding and optimizing your brand’s performance. By incorporating implicit brand image analysis alongside traditional metrics like brand awareness and consideration, we provide unbiased insights into your brand’s emotional appeal. We also help you understand your brand’s positioning compared to competitors, offering strategic advice for brand redesign and crisis management. Additionally, we facilitate feedback from in-market customers for informed decision-making.
Learn how luxury brands are distinguished in the minds of consumers. We applied reaction time measurement to find out how Dolce and Gabbana, Hugo Boss and Armani differ. The results show how the brands should employ a more precise marketing language to distinguish themselves further from each other.
Learn how luxury brands are distinguished in the minds of consumers. We applied reaction time measurement to find out how Dolce and Gabbana, Hugo Boss and Armani differ. The results show how the brands should employ a more precise marketing language to distinguish themselves further from each other.
Telephone +49 30 698144-16
Fax +49 30 698144-10
schoenherr@eye-square.com
You are currently viewing a placeholder content from reCAPTCHA. To access the actual content, click the button below. Please note that doing so will share data with third-party providers.
More Information
